Module 1: Introduction to Paid Advertising & PPC

• What is PPC and Paid Advertising?
• Benefits & Types of Paid Ads
• CPC, CPM, CPA, ROAS explained
• Understanding Ad Platforms & Trends

Module 2: Google Ads Mastery

• Search Ads, Display Ads, & Shopping Ads
• Keyword research for paid campaigns
• Bidding strategies & quality score
• Campaign setup, ad groups, and extensions
• Tracking conversions & remarketing

Module 3: Facebook & Instagram Ads

• Facebook Ads Manager overview
• Audience targeting & custom audiences
• Ad formats: Image, Video, Carousel, Reels
• Campaign setup, optimization & A/B testing
• Pixel integration & conversion tracking

Module 4: YouTube & Video Advertising

• YouTube Ads formats (TrueView, Bumper, Discovery)
• Targeting strategies for video campaigns
• YouTube Analytics & performance tracking
• Ad creation best practices

Module 5: LinkedIn & Other Paid Platforms

• LinkedIn Ads overview & targeting
• Twitter/X & TikTok Ads basics
• Budget allocation & campaign scaling
• Case studies & real-world examples

Module 6: Ad Analytics & Optimization

• Understanding CTR, CPC, CPA, ROAS
• A/B testing ad creatives & copy
• Remarketing & retargeting campaigns
• Campaign audit & performance improvement

Module 7: Advanced Paid Advertising Strategies

• Multi-channel campaigns
• Funnel-based PPC strategy
• Scaling campaigns & automation
• Retargeting & custom audiences

Module 8: Final Project & Certification

• Create live ad campaigns across Google, Facebook, and YouTube
• Submit campaign report with performance analysis
• Personalized feedback & evaluation